Journal of Contemporary Issues in Business and Government

Abstract

The term media is not just restricted to news dissemination whereas it has a
broader spectrum with the help of various platform and audience are always presume to be
passive and strongly get effected and influence by the media message so there are chances
that the social advertising campaign work as a strong media message and influence the
behavior of the receptive audience. The idea of social marketing as an applied concept is
commonly used worldwide as an approach to attempt to guide people to follow socially
responsible practices and enhance public welfare As part of social marketing, social
advertising must be referred to as social awareness advertising, which focuses mainly on
social problems such as national integration, pollution, family advertising. The primary
purpose of this type of public service advertising is to educate the masses through hard
hitting educational messages Face-to-face interviews were conducted with 250 individuals
using a framework questionnaire to understand the efficacy of these social movements to
examine their effects on society as a whole.