Journal of Contemporary Issues in Business and Government

Abstract

In the era of digitalization everything is just a click away. The revolutionary
concept of globalization has made every information easily accessible. It is a platform that
provides a vast knowledge of every product in few seconds. The trend of digital marketing
and social media marketing has replaced the traditional marketing methods as well as
advertisements methods. The traditional methods of advertising, which are most credible
and authentic are turning old fashion in front of social media advertising. Since, social
media advertising are more convenient, easy to access and affordable, the shift has
endangered the survival of traditional methods. The methodology used is to study the
impact of social media advertising on traditional methods of advertising and how people
are moving towards modern advertising tools. This is a descriptive analysis to understand
the connectivity between the media and the users. The results demonstrate that sharing of
advertisements on Social Media increases its exposure as well as its attractiveness but it is
still not as trustworthy as the traditional media platforms. To accomplish this research the
researcher will use survey method in which the sample of 100 participants from media
department of Chandigarh University will be taken into consideration.