Journal of Contemporary Issues in Business and Government

Abstract

The purpose of this investigation is to determine the multidisciplinary factors that impact
on green banking practices in the banking industry in Sri Lanka. The study is carried out
by establishing relevant variables to measure the economic factors, management support,
customer pressure, competitor pressure, environmental concern and its extend of impact
on practices of green banking. Data were collected from 300 staff of selected bank
branches using a structured questionnaire to carry out the study. Five variables are
considered for the research framework of this study which is namely, economic factors,
competitor pressure, customer pressure, management support and environmental concerns
which are used to measure the multidisciplinary factors and its impacts on green banking
practices in Sri Lankan banking industry. Findings of the research show that economic
factors, competitor pressure, management support and environmental concerns have high
impacts while a moderate level of influence was noted for customer pressure on the
adoption of green banking practices. Hypothesis testing shows a positive relationship
between economic factors, management support, competitor pressure and environmental
concerns while customer pressure did not show a positive relationship against green
banking practices in Sri Lankan banks