Usability Assessment of E-commerce Portal Using Agent Framework
Journal of Contemporary Issues in Business and Government,
2023, Volume 29, Issue 1, Pages 174-181
10.47750/cibg.2023.29.01.013
Abstract
It's commonly known that evaluating e-commerce websites' usability is essential, and researchers have devoted a lot of time and resources to it over the previous decade. Commerce has increased dramatically as e-retailers interact with clients online. They expect a great user experience in addition to exceptional products and services. The user experience is influenced by branding, functionality, navigation, content, aesthetics, and usability. This study examines usability assessment of e-commerce portal using agent framework.
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