Journal of Contemporary Issues in Business and Government

Abstract

In contemporary times of today (volatile, uncertain, complex & ambiguous-VUCA environment), with all other resources being available affordable & accessible, it’s the only talented human resources which could provide cutting edge services to the company. Hence every company would be striving for attracting & retaining the talented people. Needless to say an effective employer brand helps in attracting the talent and reduces the recruitment costs, apart from helping the company in retention of employee. Further, it also helps in improving the performance, through reduced absenteeism and improved work performance.