Document Type : Research Article
Author
Abstract
Since a decade the society is witnessing the tremendous change in awareness,
preference and usage of products and services by the customer. The environmental concern of
the customers is igniting an idea of using eco-friendly products. So, in connection to it, this
paper is mainly focused on exploring the impact of customer experience and environmental
concern on customer engagement towards electric vehicles. This study stands unique among
the relevant literature in the same area by adopting environmental concern as one of the
independent variables. The people who are using e-bikes were considered as population for
the study. The sample had been drawn from Hyderabad city. Further, factor analysis and
regression were adopted to analyse the data. The results of the study indicate that the two
independent variables were proved to have significant positive effect on customer
engagement. The findings of the study provide more valuable insights to manufacturers of
electric vehicles.
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