Journal of Contemporary Issues in Business and Government

Abstract

Theobjective of our research is to study the impact of the factors which affects the
purchasing decision of the customers especially in automobiles.Survey using simple random
sampling was done at Lahore to customers whose age is round about 18-65 years old. 200
respondents had filled the questionnaires at the sampling location out of which response rate was
92% and 85% of data were reliable. The strength of the relationship between the variables and
their normality assumption was met in the correlation analysis.The conclusion derived from this
researchwill provide a platform to automobile makers of Pakistan; so that they will
understandthe consumerbehavior in Lahore and how it affects the purchasing decision of a
customer.