Document Type : Research Article



Consumer shopping experience depends on their mood which could be impacting on all
decisions that they take to the situations influence their current choices, particularly in the
retail industry. India has occupied the fifth-largest global destination in retails space. The
research investigates that how atmospherics, behavior and attitude are impacting the sales of
a retail outlet with reference to visual merchandising. To know which factor has influenced
the most in the sales and to know which factor has loaded more. The factors we took in the
study are store display, window display, color and lighting, behavior, attitude, and purchase
intention/sales. Henceforth the researcher made a modest effort to find the impact of
Atmospherics, Attitude, Behavioural Impact and Its Relationships in Retail Environment