Journal of Contemporary Issues in Business and Government

Abstract

With the advent of internet, it has created an integrally new experience for consumers
regardingcluster of information, comparing the products with its price, quality, quantity and
the possibility ofpurchasing through internet. As the literacy on internet increases the
prospect of online marketing is alsoincreasing in India. It has turned the entire world into a
global village through advanced internet connectwith which the online shopping has a major
tributary in human being. And it has changed the way
ofconsumersbuyingbehaviorofproductsandservicesthroughEMarketing.
Thispaperhasbeenintendedtoexaminethekeyconsumerbehaviorandtherelationamon
gthemine-marketingperspective.Thestudywasconductedin Bangalore City, Delhi and
Ernakulam district. The study was circum scribed to a sample size of 200. This paper also give
direction to improve delivery and advertising web-products &services to achieve objective of
E-marketingandE-commerceinlongrun