A Study on Benefits, Challenges and Factors Obstructing the Growth of E- Commerce in Business World
Journal of Contemporary Issues in Business and Government,
2022, Volume 28, Issue 3, Pages 768-773
10.47750/cibg.2022.28.03.060
Abstract
In an expanding economy, information technology has played a critical role in the future expansion oftrade sectors and business practices. The increased usage of smart mobile services and the internet as a new
distribution channel for corporate transactions and international trading necessitates a greater focus on ecommerce
security to reduce fraudulent activity. The advent of information and communication technology has
resulted in numerous alterations in many aspects of a person's everyday life. E-commerce provides several
advantages that increase consumer satisfaction by providing convenience in any location and allowing the firm
to obtain a competitive edge over its competitors. This study foresees the conceptual framework of e-commerce,
tools used in e-commerce platforms along its importance. In last part of the paper discussion done on the factors
obstructing the growth of e-commerce which are considered potential difficulties in a developing economy. In
conclusion, we found that there should be adequate market research and analysis for e-commerce. E-commerce
does not go beyond the basic principles of good business planning and supply and need. E-commerce allows you
to connect to the outside world.
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