Journal of Contemporary Issues in Business and Government

Abstract

This article is based on asociological framework and data collection from Tunisian
students in the commercial and administrative affairs in order to analyze their priority
motivations for career choice. We take a particular interest in the study of motivations
in responsibility and professional representation in this field, these learners will be the
guarantors of the faithful image, of objectivity of reporting and ethical behavior. The
study was descriptive in nature and it employed a mixed methods design. Combining
qualitative and quantitative approaches. The study had a sample of 50 respondents
who were purposively selected. An empirical hierarchy of motivations shows that the
interest of these participants to choose a speciality is certainly to advance the cause in
which they are involved, but the primary source of motivation is first and foremost
their career development. In the majority of cases, motivation is an integral part of
their career, while in other cases, interest for commercial and administrative
fieldserves to build up social capital that can be used later in their job.However, our
results are quite far from thisreality: students show themselves to be more focused on
the promise of rapid integration or that of attractive remuneration offered by the
commercial and administrative affairs specialty of than on the regulated aspect
represented by the profession.Theoretical and managerial implications are advanced
highlighting the human, technological and relational sides of the study.