Journal of Contemporary Issues in Business and Government

Abstract

Entrepreneurship is an area that has attained importance in today‟s era. Entrepreneurship is a key
component of India‟s 2020 strategy for sustainable, smart, and inclusive growth as 75 percent of the
population residing in villages is still involved in agriculture and allied activities. Government alone
can‟t generate employment opportunities for villagers. Thus, individuals are welcomed and
promoted to undertake the entrepreneurial task in rural areas. Rural entrepreneurship not only
generates employment opportunities but also puts a check on the migration of youth towards urban
areas. Through efficient and effective utilization of national resources, rural entrepreneurs act as
catalysts for economic development and agents of social transformation and change. Enormous
opportunities are available in rural industrialisation, if a person is passionate about being an
entrepreneur. Though challenges like family, finance, poor infrastructure, mall culture are there in
the path of rural entrepreneurship self-motivation and feel of personal achievement can make every
dream a possible thing.