Document Type : Research Article
Author
Abstract
The purpose of this study is to investigate to what extentthe business environment is affected by
the Covid-19 lockdownand to find out how businesses can go forwardby adopting the changes
rapidly by using different concepts and strategies like entrepreneurial mindset, and change
management, and crisis management. The sample size chosen for this research was 350
(including small, medium and large scale business enterprises operating in Pakistan). Data was
collected over the time period ranging from May 05, 2021, to June 30, 2021, by utilizing the
snow ball sampling technique.Our results show that business firms are dealing with multiple
challenges and issues.Collected data confirmed that business operations of firms were greatly
affected and the functioning of business is barely maintained. It was observed that business
operations of 91% of different firms cumulatively are seriously interrupted. Business units
believe that the top difficulty which is being faced by them is the negative effect of the
precautionary measures taken to respond to the pandemic. Businesses are working with multiple
strategies, to survive and enhance their stability to resistthe crisis.
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