Journal of Contemporary Issues in Business and Government

Abstract

The study’s objective is to assess the influence of the green lighting system in the shopping
center (AEON Mall Long Bien) on customer experience by testing Structural Equation
Model through software SPSS and AMOS. The study was completed based on survey
results of 313 observations and combined with interview results obtained from department
heads, deputy heads, and departmental staff directly involved in the building management
system and the lighting control system. The results show that the green lighting system has
a positive influence on customer experience through the following factors of customer
experience: Sensorial dimension, Affective dimension, Cognitive dimension, Behavioral
dimension, Social dimension.The research’s results imply that rational use of green lighting
will bring positive impacts to customer experience, thereby positively influencing the
revenue of shopping centers, so shopping centers need to further enhance the green lighting
system implementation effectively.