Journal of Contemporary Issues in Business and Government

Abstract

Online impulse buying behaviour is one of the most important areas of research in social
commerce setup. Web 2.0 has revolutionised the concept of online commerce through social
networking sites and so the impulsive buying patterns. Given the importance of the area, our
paper is dedicated to find out the recent development in this area of research. Bibliometric
analysis coupled with network analysis is used to review the literature from 2003-2021. A
total of 120 articles have been reviewed and analysed using Biblioshiny of R Studio package
and VOSviewer software.Best documents, most used references, popular keywords most
influential author, most contributing affiliations, countries, and word growth trend have been
presented through bibliometric analysis. Also, with the help of network analysis, citations,
co-citations, co-authorship, and bibliographic coupling is conducted to identify the research
streams/clusters and collaborations among authors/organisation. The research limitations and
future research direction have been enumerated and presented for further expansion.