ROLE OF DIGITAL MARKETING ON CONSUMER PURCHASE INTENTION
Journal of Contemporary Issues in Business and Government,
2022, Volume 28, Issue 2, Pages 236-246
AbstractAdvanced promoting is one of the most prominent showcasing approaches organizations utilize
explicitly through web-based media and e-mail advertising. On top of their convenience and
power, online media and e-mail advertising have been observed to be exceptionally compelling
in building client commitment. This component decides the commonness of clients' buy goal.
For the most part, computerized showcasing instruments empower organizations to advance their
items quickly, just as assemble client connections at lower costs, leading to expanded deals
volume. Digital Marketing is another period of promotion in the 21st century. With the
progression of time, it is noticed that organizations are moving from the conventional market to
the advanced promoting, and the computerized market has caught a more extensive space of
market in the metropolitan regions. Computerized advertising gives the purchasers all the more
promptly accessible data, making it a more secure choice than conventional. However, it is a
profoundly aggressive region, yet it utilizes computerized advancements, which decreases cost
and helps grow business worldwide. With progression in innovation and a significant upswing in
utilizing the web, computerized advertising can help organizations understand clients' conduct.
This examination study portrays the effect of automatic promotion on buyer dynamics.
Information has been gathered from different wellsprings of proof, including different books,
sites, and diaries. The paper depicts the job of computerized showcasing in this advanced world
and reasons that it is a powerful instrument in buyer dynamic which also works on the
hierarchical efficiency and helps catch more ample space of the market. Hence advanced
showcasing can affect the shopper dynamic, empowering the evaporating of the stock market
from the severe world. One hundred twenty-two respondents were collected through a "standard
questionnaire," created on a five-point interval scale.
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