Journal of Contemporary Issues in Business and Government

Abstract

E-WOM refers to ''''''''Electronic Word of Mouth,'''''''' which works to gather the reviews of the
consumers who are buying and shopping goods online. In the last decade, there has been a
surge in online shopping and the e-purchase of various goods and products. Review
consensus gives a source of trust and faith for the online buyer who is buying a product by
seeing its images without any physical interaction or communication with the seller. Fewer
and less comprehensive reviews systems fail to give the online buyer and consumer an
accurate product picture. Therefore, an extensive collection of detailed and informative
reviews is needed to sell most online products. In the present day, there are 328 online buyers
of goods and services, which is rapidly increasing each day. So, the importance of Review
Consensus on e-WOM and consumer goods e-purchase satisfaction is paramount. One
hundred twenty-nine respondents were collected through a "standard questionnaire" created
on a five-point interval scale.