Document Type : Research Article
The perception of Gold in an Indian Investor is different from that of a foreign
investor. If there is any one investment that runs through all throughout the year for an
Indian, it is definitely gold. This paper examines the pattern of Gold investment
during the pandemic – Covid 19 by individual investors. The paper is based on the
primary data analyzed through the questionnaire prepared for the purpose of studying
the shift in priorities of individual Investors during the pandemic and with the new
normal. This paper highlights the brighter side of investing in gold at different periods
with different income groups is observed. It examines the relative performance of the
gold investment in the portfolio carried by the investor during the lockdown period.
The factors affecting the investment of every individual with varied income is
analyzed and tested with descriptive Statistics. The study proceeds to acquire the
resultant estimation of whether there is a significant change in the investment of Gold
or has gold sustained the wave of this economic crisis during the Covid period.