Journal of Contemporary Issues in Business and Government

Abstract

In the digital era, to satisfy the continuously increasing demand of the customer,
businessesmust enhance their competitiveness through factors such as price, service quality,
image prestige…. In Vietnam, postal is considered an essentialand potential service sector,
contributing significantly to the State budget and creating jobs for workers. This research
aims to analyze the factors influencing the competitiveness of postal enterprises in Vietnam.
The study was based on the 316 postal enterprises in Hanoi and Ho Chi Minh City; the
research hypotheses were examined by structural equation modeling (SEM). The results
revealed that six factors: Financial Capacity, Services Capacity, Network development
capacity, Integration capacity, Organizational and management capacities, The ability to
apply science & technology, machinery & equipment utilization all positively affect the
competitiveness of postal enterprises. In which, Services Capacity has the strongest influence
on the competitiveness of Vietnamese postal enterprises.These research results have practical
significance in helping Vietnamese postal enterprises improve their competitiveness.