Document Type : Research Article



Cherat Packaging Limited, a well-known name and one of the key players of cement packaging
in Pakistan with an established market share, has recorded extensive expansion and
diversification over the years. This case study is about Cherat Packaging Limited aims to
examine this prominent company strategically, while paving way for future strategic
developments, by giving the readers a comprehensive view of the company‟s vision, mission,
key policies and principles, culture, financial performance, internal and external environments,
challenges and growth opportunities.Even Cherat Packaging Limited, apparently one of the
market leaders in the packaging industry, senses a need for continuous improvement to remain
sustainable in the longer run, given the competitive, fast-paced, technology-driven and everchanging business environment.