PRODUCT DEVELOPMENT ON MSMEs IN LALADAN VILLAGE LAMONGAN REGENCY THROUGH DIGITAL LITERACY DURING THE COVID-19 PANDEMIC
Journal of Contemporary Issues in Business and Government,
2021, Volume 27, Issue 6, Pages 1194-1199
10.47750/cibg.2021.27.06.098
Abstract
The clustered community in Laladan Village, Lamongan District has acharacteristic in making unsangrebon shrimp paste. During the pandemic, business actors
experienced many problems, especially in the field of product marketing. Traditionally,
the community and partners do not understand the true meaning and function of digital
literacy. The method used consists of three stages, namely the preparation stage,
implementation stage and mentoring. The results of the service activities that have been
carried out by MSME Partners are that MSME actors are very enthusiastic about the
digital literacy program.
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