Journal of Contemporary Issues in Business and Government

Abstract

Accommodative glocalization indicates that, the practices, institutions
and meanings of glocalized football culture have been pragmatically absorbed
(Robertson, 2007). This study is designed to explore the elements of European
football being accepted in China and examine how the cultivation concept for
Chinese teenage football players has been reformed through learning from Europe
in the context of accommodative glocalization. Ethnographic research
(participation observation and semi-structured interview) revealed that, Chinese
football clubs should avoid conflicts between Chinese local football players and
foreign football players being professionally cultivated in Europe. It is of
significance to cultivate Chinese teenage football players to learn about European
football spirits (not yielding, being progressive and stay in good athletic condition,
self-transcendence, collective cooperation), rather than simply pursuing good
results in Chinese Super League and depending on European football players’
contributions introduced by clubs.