Journal of Contemporary Issues in Business and Government

Abstract

Purpose – The purpose of this study is to identify the variables that drive value creation in
the Information Technology (IT) industry specifically, in the post-Covid-19 world.
Design/methodology/approach - This study has synthesized existing literature through which
it identifies the variables driving value creation in the IT industry.
Findings - The results of the study show that competitive advantage, cross-disciplinary
communication, and diversity drive value creation in the IT industry. Furthermore, the
discussion extends organizations' absorptive capacity through the means of integration,
learning, and reconfiguring knowledge by assimilating the knowledge process to sense and
seize vital opportunities in the market, enablingservice innovation practices outcome, driving
enterprise agility by leading digital adoptions in the Post-Covid-19 times,yielding the higher
organization value by the extent of social-network heterogeneity (SNH) and focussing on the
principle of “the strength of weak ties”are the abilities of an organization to react to a crisis.
Research limitations/implications – This study proposes that this article should help the IT
industry and the organizations underneath to achieve greater agility, stability through the
extent of IT infrastructure, IT human resource, and IT knowledge management, focusing on
cross-disciplinary as a collection of practices over a) intentional learning, b) strategic
leadership, and c) transforming practices into integrating systems and embracing design
thinking (DT) by encompassing emotional intelligence, integral intelligence, and experiential
intelligence approaches, in these post-Covid-19 times more effectively and confidently.
Additionally, leveraging absorptive capacity is a key resource in developing and increasing
organizations' knowledge pools.