Journal of Contemporary Issues in Business and Government

Abstract

The ongoing trends in the Indian healthcare sector point to the need to evolve a
strategic plan with concern towards ‘quality care’. This demands a massive
governance agenda from a management perspective. The evolution of Corporate
Hospitals, on a mammoth scale, across the country heralded a new era in the
realm of ‘diagnosis’ and ‘treatment’ unfolding many technologies. The so-called
boom in the service sector, found to be responsible for elevating the living
standards of the middle class, needs to be channelised for a productive cause. The
growing awareness of health disorders and treatment-seeking attitude among the
cross section of people put enormous pressure on corporate hospitals to prescribe
an action plan for meeting customer needs spread in different forms. The entry of
foreign capital into the fold of healthcare services has also resulted in a
competition between equal players as seen in the case of heart ailments.