Journal of Contemporary Issues in Business and Government

Abstract

Based on the development of the Unified Theory of Acceptance and Use of Technology model
(UTAUT), the authors measured the intention to use loan sharks for students in Vietnamese
universities. The research utilizes both quantitative and qualitative methods with the primary data
collected from students in Vietnamese universities. The results demonstrate that three main variables
significantly impact on intention to use loan sharks, namely "Social Influence," "Financial Literacy,"
and "Expectancy Effort." In particular, the authors added the "Financial Literacy" element through
the results of in-depth interviews. Besides, "Gender" and "Academic Year" also affect the
relationship between three main variables and the intention to use loan sharks. Based on the research
results, the authors propose several specific policy implications for authorities to eliminate loan
sharks through social media and promote financial literacy in universities.