Journal of Contemporary Issues in Business and Government

Abstract

The aim of this research is to investigate the social responsibility of the consumers and their
intentions while purchasing household items during lockdown time. The COVID-19 pandemic
has forced to shut down all the regular activities and move onto online platform. But due to the
lack of consumer adoption to the online grocery market, peoples were forced to purchase
provisions and household items by approaching the nearest grocery shop. We conducted a survey
among 532 respondents living in Coimbatore District, using google forms to study the consumers
General Awareness about COVID-19, their opinion on Sense of control and also on their
survival mode. Based on the analysis, findings the researcher has given relevant suggestions. The
statistical tools used are Percentage Analysis, one way ANOVA, Z-Test and Chi-Square.