Journal of Contemporary Issues in Business and Government

Abstract

PT. New Marwa or Mitsubishi Indonesia Medan branch is engaged in investment in
Mitsubishi brand car loans. The problem faced is a decrease in sales turnover. This study aims to
determine whether price, product quality, and service quality simultaneously influence consumer
satisfaction at Mitsubishi SM Raja Medan. This research uses multiple linear regression models.
The distribution of questionnaires to a sample of 91 respondents. The data analysis technique used
is the quantitative method with the help of SPSS version 16.0. The results showed that the price
partially had a positive and significant effect on consumer satisfaction at Mitsubishi SM Raja.
Product quality is partially positive and significant effect on customer satisfaction at Mitsubishi SM
Raja. Service quality is partially positive and significant effect on customer satisfaction at
Mitsubishi SM Raja. Price, product quality and service quality simultaneously have a positive and
significant effect on customer satisfaction at Mitsubishi SM Raja. Adjusted R Square 0.751 or the
determination of the remaining 75.1% 24.9% are other factors outside themodel.