Document Type : Research Article



This article has as objective the use case study applied by Lopesan Hotel Group,
the Hackathon Think in Innovation; whose goal was to promote Open Innovation in the hotel
group, providing solutions to the challenges identified by the organization and promoting the
creation of an innovative culture within the company. The evaluation results of the
participants during two editions (years 2015 and 2016) are analyzed, amounting to a total of
94 surveys. Likewise, the benefits and the reasons why the format have not been continued
by the hotel group are exposed. In general, the format has given Lopesan Hotel Group
recognition as an innovative brand, generating a rich source of future projects to develop
internally or externally.