Journal of Contemporary Issues in Business and Government

Abstract

The study is based on a sample of 200 qualified respondents chosen using multistage random
sampling to understand the influence of various factors on investment decision and choice of
investment towards mutual funds. The article identifies association of attributes risk perception,
investment pattern and risk taking ability with demographic factors. Study mainly focuses on the
factors influencing the choice of investors towards mutual funds and the impact of demographic
factors on risk perception, investment pattern and risk taking ability of mutual fund investors.
283 respondents contacted for getting 200 mutual funds investors. Chi-square & Henry Garret
Rating techniques applied for analysis the data. Regular return on schemes has emerged to be the
most important factor and less Procedure least important factor that affects the choice of the
investors towards selecting mutual funds. Most of the demographic factors have no significant
association with investment pattern, risk perception and risk taking ability.