Journal of Contemporary Issues in Business and Government

Abstract

The study looked at the effects of foresight on the organization's image through the Duffy approach
to knowledge management (Strategy, Tools, Individuals, Operations). To test the field framework,
and using techniques for modelling structural equations (route analysis) have been applied to data
collected from 154 individuals at the management levels of a group of banks in banking. The results
of the study indicate that the relationship between the outlook and the organization's image is
positively linked through the knowledge management approach, which has a more substantial
impact on the organization's image, and the study concluded that the strategic foresight of the
institutions under consideration in the increased interest in managing their intellectual skills would
improve the image and impact of their brands.