Document Type : Research Article


1 University of Baghdad , College of Administration and Economics

2 Prof. University of Baghdad , College of Administration and Economics


The current research aims at verifying the impact of cognitive Momentum as an independent variable, in the sustainable performance of a responsive variable, by mediating proactive behavior in the headquarters of the General Automobile Company in Iraq, its divisions, staff, and units, in addition to diagnosing the level of interest of its leaders and subordinates in the research variables and their dimensions. Add to that, coming up with recommendations that contribute in promoting the applications of these three variables in the company being researched. and based on the researcher's devotion to diagnose the influence relationship between the variables, because of their effects on the company and its members on the one hand, and its reflection on society on the other hand. The descriptive exploratory approach was adopted in completing the current research chapters and topics, as the research community included the headquarters of the General Automobile Company, which consisted of (523) employees. The researcher targeted an intentional stratigraphic sample of (223) members, which included: (the company’s general manager, assistant general manager, department director, associate department manager, division manager, garage manager, unit official, employee). All done through adopting the questionnaire which contained (54) paragraphs, personal interviews, and field inspection to enhance the practical side, while the researcher used statistical programs (26.V SPSS, 25.V Amos), to analyze the primary data, with the adoption of descriptive and inferential statistical methods, such as: (the normal distribution test, Confirmatory and Exploratory Factor Analysis, Percentage, Arithmetic Mean, Standard Deviation, Relative Difference Coefficient, Materiality, Pearson Correlation Coefficient, Simple Linear Regression Coefficient, Multiple Regression Coefficient) to test his hypothesis. As for the most prominent results of the research, they were represented by the influence of cognitive Momentum on sustainable performance, directly and indirectly, with a reliability level of (0.937) of cognitive Momentum, (0.950) for sustainable performance, and (0.967) for proactive behavior.


Main Subjects

  1. Al-Mawajdeh, Aseel, (2019), The Role of Information Technology in Supporting Sustainable Performance in E-Business Organizations, An Applied Study in Jordanian Business Organizations, to Obtain a Master’s Degree in Business Administration, Faculty of Business, Middle East University, Jordan.
  2. Appelbaum. D. A, Kogan. A and Vasarhelyi. M. A, (2017), Big Data and Analytics in the Modern Audit Engagement: Research Needs, Article in Auditing A Journal of Practice & Theory, p1-71.
  3. Bakker. A. B, Tims. M,Derks.D ,(2012), engagement Proactive personality and job performance: The role of job crafting and work engagement, Article in Human Relations 65(10) 1359-1378.
  4. Bandura, Albert, (1997). "Self-efficacy: Toward a Unifying Theory of Behavioral Change". Psychological Review, Vol. 84, No.2, 191-215.
  5. Bashnyanin.G, Kutsyk.V, Svidruk.I, (2019), THE LEVEL OF KNOWLEDGE INTENSITYOF THE COUNTRY’S ECONOMIC SYSTEM, Baltic Journal of Economic Studies, Vol. 5, No. 1, 2019.p1-9.
  6. Bateman, THOMAS S and CRANT, J. MICHAEL, (1993), The proactive component of organizational behavior: A measure and correlates, JOURNAL OF ORGANIZATIONAL BEHAVIOR, VOL. 14,103- 118.
  7. Bilbal, Hasnawi, (2014), The role of intellectual capital in improving the sustainable performance of the institution, a case study of some institutions, a master's thesis in the framework of the doctoral school in management sciences specializing in business administration, Farhat Abbas Setif University, Algeria.
  8. Fauzi , Hasan& Svensson , Goran & Rahman , Abdul.(2010). " Triple bottom line as Sustainable corporate performance, a proposition for the future " Sustainability, 2, p1345-1360. ISSN 2071-1050
  9. Grant, J. M. (2000). "Proactive Behavioin Organizations". Journal of Management. 26 (3): p 435-462.
  10. Haider. S and Mariotti. F, (2020), The speed of learning and learning forces, Knowledge process management, 2020; p1–10.
  11. ISO International Norme 14031, Management environnemental, Evaluation de la performance environnementale, lignes directrices, AFNOR, 1999, p. 2.
  12. Krikpatrick II, Charles D, (2012) " Time the Markets: Using Technical Analysis to Interpret Economic Data, Revised Edition " 1st edition, Pearson, Inc ,2012.
  13. Lane.J.N , Guinan. E, Ganguli. I, Lakhani. K, Gaule. P, (2020), Engineering Serendipity: When Does Knowledge Sharing Lead to Knowledge Production? Article.p1-50.
  14. Le Pine, J.A., & Van Dyne, L. (2001). "Voice and cooperative behavior as contrasting forms of contextual performance: Evidence of differential relationships with big five personality characteristics and cognitive ability". Journal of Applied Psychology, 86: 325- 336.
  15. Marchioria.D and Francob.M, (2020), Knowledge transfer in the context of inter-organizational networks: Foundations and intellectual structures, Journal of Innovation & Knowledge 5 (2020). p 130–139.
  16. Marler, Laura Elizabeth, (2008), proactive behavior:   A selection perspective, A Dissertation Presented in Partial Fulfillment of the Requirements For the degree Of Doctor of Business Administration College of Business Louisiana Teach University, May 2008.
  17. Mas. M, Hofman.A and Benages.E, (2019), Knowledge Intensity in a Setof Latin American Countries: Implications for Productivity, NUMBER 36, SPRING 2019.p204-233.
  18. Morrison, E. W. (2014). Employee voice and silence. The Annual Review of Organizational Psychology and Organizational Behavior, 1(1), pp..173-197.
  19. Morrison, Elizabeth Wolfe & Phelps, Corey C, (1999), "Taking Charge AT Work: Extrarole Efforts to Initiate Workplace Change". Academy of Management Journal. Vol. 42, No. 4. 403-419.
  20. Morrison, Elizabeth Wolfe & Phelps, Corey C, (1999), "Taking Charge AT Work: Extra Role Efforts To Initiate Workplace Change". Academy of Management Journal. Vol. 42, No. 4. 403-419.
  21. Parker, S. K., Williams, H. M., & Turner, N. (2006). Modeling the antecedents of proactive behavior at work. Journal of Applied Psychology, 91(3), P 636-652.
  22. Parker, Sharon K., (1998). "Enhancing Role Breadth Self Efficacy: The Roles of Job Enrichment and Other Organizational Interventions". Journal of Applied Psychology 1998, Vol. S3, No. 6, 835-855.
  23. Philipes L, (2001), Méthodes et pratiques de la performance: Le pilotage par les processus et les compétences, ed d’organisations, Paris, 2001, P11.
  24. Post, J., Preston, L. and Sachs, S. (2002), Redefining the corporation: stakeholder management and organizational wealth, Stanford, California, Stanford University press.
  25. Rehman Shafique Ur, Bhatti Anam, Kraus Sascha and Joao J. M. Ferreira, (2020), The role of environmental management control systems for ecological sustainability and sustainable performance, the current issue and full text archive of this journal is available on Emerald Insight, p1-21.
  26. Saadat, V., & Saadat, Z. (2016). Organizational Learning as a key role of organizational success. Procedia Social and Behavioral Science, 230, 219–225.
  27. Sandrine BERGER-DOUCE, (2002), catalyseur du changement organization el? Actes de la 11ème conférence de l ’Association International le de Management Stratégique « AIMS », Paris, France, 2002, p.4.
  28. Schaltegger, S. and Wagner, M. (2006) ‘Integrative management of sustainability performance, measurement and reporting’, Int. J. Accounting, Auditing and Performance Evaluation, Vol. 3, No. 1, pp.1-19.
  29. Searcy, C. (2012). Corporate Sustainability Performance Measurement Systems: A Review and Research Agenda. Journal of Business Ethics, 3 ,107 – 239.
  30. Shrestha S, Regmi B, Dotel S, Bhattarai D and Adhikari M,(2016),Creating a Knowledge Base to Enhance Knowledge Sharing: A Case Study of Computer Department at Kathmandu University, Journal of Information Technology & Software Engineering, Volume 6 • Issue 2.p1-5.
  31. Thomas, Jeffrey P. & Whitman Daniel S. & Viswesvaran, Chockalingam, (2010). "Employee proactivity in organizations: A comparative meta-analysis of emergent proactive constructs", Journal of Occupational and Organizational Psychology (2010), 83, 275–300.
  32. Thomas, Jeffrey P. & Whitman Daniel S. & Viswesvaran, Chockalingam, (2010). "Employee proactivity in organizations: A comparative meta-analysis of emergent proactive constructs", Journal of Occupational and Organizational Psychology (2010), 83, 275–300.
  33. War Wick, Ben, (2001), "the Worldly investor guide to Beating the market: Beat the pros at their Own Game" 1st edition, John Wiley and Sons, Inc.2001.
  34. Wu, Chia-Huei and Parker, Sharon K. (2017). The Role of Leader Support in Facilitating Proactive Work Behavior. Journal of Management 43(4): 1- 46.
  35. Wu. Yuan and Choudhry. Taufiq, (2018), Information Uncertainty and Momentum Phenomenon Amidst Market Swings: Evidence from the Chinese Class A Share Market. Asia-Pacific Finan Markets Published online: 14 June 2018 (2018) 25:111–136.