PERCEPTION OF RURAL CONSUMER OVER DIGITAL MARKET KARAMADAI, COMIBATORE
Journal of Contemporary Issues in Business and Government,
2021, Volume 27, Issue 2, Pages 6504-6508
10.47750/cibg.2021.27.02.635
Abstract
Consumer perception plays a major role in buying behaviour. Studies show that India has more ruraluser internet than urban uses. Hence there is huge space for e-commerce business in rural area. The
aim of the study is to understand the perception of rural consumer of digital market in karamadai -
Coimbatore district. To analysis this study we have used multipliable regression technic. The result
comprises of factors that encourage and discourage the rural consumers to use online shopping, we
have also given few suggestions.
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