Journal of Contemporary Issues in Business and Government

Abstract

This article explores the concepts of diversification and modernization and the factors that
influence them. Particular attention is paid to the comprehensive analysis of these concepts, the
study of their essence from the point of view of representatives of the classical school and
neoclassicists. Methods for assessing the competitiveness of an enterprise are analyzed. The
influence of diversification, modernization and innovation factors affecting competitiveness is
analyzed, their importance for increasing the country's export potential is revealed.