Document Type : Research Article
Authors
- Wan Farha Wan Zulkiffli 1
- Nik Alif Amri Nik Hashim 2
- Munirah Mahshar 1
- Derweanna Bah Simpong 2
- Nur Izzati Mohamad Anuar 1
- Mohd Zulkifli Muhammad 1
1 Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Malaysia
2 Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan, Malaysia
Abstract
The purpose of this study is to examine how service quality, price, and comfort affect
consumer satisfaction towards ride-hailing services in Malaysia. In view of several ridehailing
service issues such as frequent booking cancellation by the drivers and increased
scheduled price due to the unavailability of drivers, the consumers have, in turn, expressed a
low level of satisfaction towards ride-hailing services in Malaysia. Hence, this study
employed a quantitative technique to identify the associations between service quality, price,
and comfort with consumer satisfaction towards ride-hailing services in Malaysia by
distributing 250 questionnaires to the younger generation of age 18-35 years old in Klang
Valley. All research hypotheses were accepted, thus affirming service quality, price, and
comfort as the main factors influencing consumer satisfaction.
Keywords
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