The national-cultural features of the language of modern advertising (Comparative study)
Journal of Contemporary Issues in Business and Government,
2021, Volume 27, Issue 3, Pages 101-105
AbstractIn the contemporary world, advertising is presented to researchers multifaceted
phenomenon. A number of field of sciences are engaged in its study: journalism, sociology,
psychology, economics, Public Relations(PR), etc. The variety of approaches and methods of
studying the phenomenon of advertising proves its versatility and at the same time the complexity
of its study. Advertising as a complex socio-cultural phenomenon affecting all spheres of public
life has recently increasingly found itself in the center of scientific comprehension. The question
of its study is becoming important for a wide range of humanities. The national–cultural and
linguistic research of advertising is acquiring significant significance at the present time. At the
cultural level the modern advertising makes a great deal on the current business affairs.
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