Journal of Contemporary Issues in Business and Government

Abstract

The chief objective of this study was to identify the reality of strategic planning in
Sudanese universities by focusing on public and private universities in Gezira state. The
study was based on primary data collected using a questionnaire distributed to 117
teaching staff members, 27 of them from Wad MedaniAhlia University, and a random
sample of 90 teaching staff members was selected from the University of Gezira. The
descriptive-analytical method was established by using the method of frequency and
percentages for variables of a qualitative nature, and an independent sample T-test was
performed to examine the difference between the public and private universities in terms
of strategic planning. Also,a one-way analysis of variance was applied to test the
differences in the level of teaching staff members' participation in strategic planning
according to university type and employment category. The study found that the level of
strategic planning practice in public universities is higher than in private universities.
According to the most significant finding, the study recommended that private Sudanese
universities should pay more attention to strategic planning and also should give more
room for teaching staff members to participate in strategic planning processes.