Document Type : Research Article
Authors
1 Department of Marketing Studies Maharishi Markandeshwar University, Sadopur, Ambala, India
2 Department of Marketing Studies Maharishi Markandeshwar University, Sadopur, Ambala,India
Abstract
It has been proposed that make and legacy usually summarizes a role in snapshot where
the impression of brand and product arouses customers sentiments that take out the larger
participation and accord to the in between activity with the brand. The purpose of this study is to
understand how the snapshot experience could initiate the in between activities of the brands and
the intended audience, in such a way that it can be used as a commercial instrument for the
companies.
A netnographic research tool has been used for the present study as it is the perfect combination
of internet and ethnography which is designed to study the virtual communitie s. The involvement
of brand snapshot postings on Zivame were considered by observing the users snapshot to forecast
the brand utilization. A thoughtful sample of Zivame users was chosen, and from those, a total of
50 brand snapshots were observed.
Keywords
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