CONSUMER CONFIDENCE INVESTIGATION JORR TOLL SERVICE QUALITY
Journal of Contemporary Issues in Business and Government,
2021, Volume 27, Issue 2, Pages 3587-3602
10.47750/cibg.2021.27.02.368
Abstract
The study uses descriptive and causal methods for quantitative explanation. Use this surveymethod for cluster sampling and use structured questionnaires for collection. In addition,
LISREL version 8.8 software was used to analyze the data under structural equation modeling
(SEM). These results show that customer loyalty cannot mediate the relationship between trust,
satisfaction and service quality.This study aims to test the influence of trust, satisfaction, and
quality of service on customer loyalty in using Toll JOOR in Indonesia. The findings show that
trust, satisfaction andquality of service do not affect customer loyalty. These results imply that
customer loyalty fails in mediating the relationship between trust, satisfaction and quality of
JOOR Toll services in Indonesia.
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