Print ISSN: 2204-1990

Online ISSN: 1323-6903

Keywords : Social media


A STUDY ON SOCIAL MEDIA MARKETING: A STRATEGIC TOOL TO ANALYZE CONSUMER BUYING BEHAVIOUR DURING THE PANDEMIC

Ms Tejaswini S, Ms Brinda M

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 65-72
DOI: 10.47750/cibg.2022.28.04.006

Social media has been broadly used to search for data and have hypnotised the population to
assemble data concerning COVID pandemics from various perspectives. During this
lockdown, individuals are constrained to stay at home and social media has maintained care
and upheld mindfulness and pandemic updates. On this note, social media marketing has
been a significant subject of conversation during this pandemic. Social media marketing is an
amazing route for associations to arrive at prospects and customers. The most prominent and
more associated with people is utilizing social media networks, the less complex it will be for
the organization to achieve every other promoting objective on the rundown. Today, more
than later in continuous history, social media platforms have become the basic wellspring of
information beating print and other computerized media stages. The persistent COVID-19
pandemic influences each part of our lives, from how individuals contribute their energy,
search, find, and buy things, to the way organizations, brands, and sponsors/advertisers
broadcast and promote their products or services. At the point when people began
contributing more energy at home, due to pandemics, they furthermore began using the web
more, which achieved an abrupt extension in web-based media engagement. Keeping this as a
focus, the current study shows how well social media marketing can help analyse customers’
buying behaviour, especially during this great pandemic.

COMPARATIVE ANALYSIS OF CSR ACTIVITIES OF FORBES GLOBAL FIRMS DURING COVID-19 AND PRE COVID-19 USING SOCIAL MEDIA ANALYTICS

Shivani Thakur, Manoj Kumar

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 558-570
DOI: 10.47750/cibg.2022.28.04.039

This research looked into how the Covid-19 pandemic might affect the company's CSR efforts. According to the analysis, the COVID-19 pandemic provides a great chance for corporations to adopt genuine and meaningful CSR practises. In this study, top 100 Forbes global Firms' Twitter data was extracted from their Twitter profiles, and topic modelling was performed to identify CSR activities carried out by the firm during the COVID 19 pandemic. Using social media data, this study compared the firm's CSR activities during the COVID 19 and pre-COVID 19 periods. The findings revealed that this pandemic presents great opportunities for organizations to actively participate in various CSR programs during the crisis, possibly initiating a new era of CSR advancement. Fortunately, the study found that many companies have not only overlooked socially responsible business practises during this crisis, but have also actively participated in various socially responsible activities, especially those that can provide prompt help and support in the virus's fight. This paper presents some exploratory thoughts on how the pandemic might affect CSR performance of the Forbes global firms. In terms of CSR, the study discussed about how it affects CSR opportunities and patterns.

PERCEPTION OF YOUTH TOWARDS DIGITAL MARKETING WITH REFERENCE TO PRODUCT CHOOSING BEHAVIOUR

Sourav Basu

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 2149-2156
DOI: 10.47750/cibg.2022.28.04.166

In Digital marketing is now acknowledged as one of the most effective strategies for breaking through the noise and having one-on-one conversations with customers. The fact that digital marketing is getting increasingly more individualized is what has led to this recognition. As a consequence, with the trend toward direct, one-to-one marketing, emphasis is being placed more and more on the usage of digital media as a means of effectively reaching consumers.  The present study has been carried out to find out the youths’ perception towards digital marketing, to find out whether advertisements demotivate customers and to study whether there is any necessity of digital marketing for promoting new product. For this purpose the researcher has selected a sample of 100 youth with the age ranging from 18-30yrs by following random sampling method. A self structured questionnaire has been used for collecting data from the selected sample. Collected data are analyzed by applying percentage system and Chi Square test. Findings of the study indicate that most of the youth have a positive attitude towards Digital Marketing

A STUDY ON SOCIAL MEDIA MARKETING: A STRATEGIC TOOL TO ANALYZE CONSUMER BUYING BEHAVIOUR DURING THE PANDEMIC

Ms Tejaswini S, Ms Brinda M

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 3, Pages 652-657

Social media has been broadly used to search for data and have hypnotised the population to
assemble data concerning COVID pandemics from various perspectives. During this
lockdown, individuals are constrained to stay at home and social media has maintained care
and upheld mindfulness and pandemic updates. On this note, social media marketing has
been a significant subject of conversation during this pandemic. Social media marketing is an
amazing route for associations to arrive at prospects and customers. The most prominent and
more associated with people is utilizing social media networks, the less complex it will be for
the organization to achieve every other promoting objective on the rundown. Today, more
than later in continuous history, social media platforms have become the basic wellspring of
information beating print and other computerized media stages. The persistent COVID-19
pandemic influences each part of our lives, from how individuals contribute their energy,
search, find, and buy things, to the way organizations, brands, and sponsors/advertisers
broadcast and promote their products or services. At the point when people began
contributing more energy at home, due to pandemics, they furthermore began using the web
more, which achieved an abrupt extension in web-based media engagement. Keeping this as a
focus, the current study shows how well social media marketing can help analyse customers’
buying behaviour, especially during this great pandemic.

Social Media Marketing in Sports and using social media platforms for sports fan engagement

Ghulam Hussain,Tabssum Naz, Naeem Shahzad, Muhammad Javed Bajwa

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 6, Pages 1460-1474
DOI: 10.47750/cibg.2021.27.06.117

Background: Social media is one of the most frequently utilized platforms to share all news and information nowadays. Therefore, it remains an effectual method towards approaching the target people by using social media so it is becoming most popular for supporting fan engagement and marketing through social media. Illustration content like videos is an effectual method for conveying messages and engaging with fans. Therefore the research is aimed at examining and finding the effectiveness of the using social media platforms for fan engagement.
Methods: The standard questionnaire was adapted from past researches and a cross-sectional survey method was conducted. The sample size was 384 out of these sample size, there were 225 males and 161 females. Data about this research was collected and then analyzed by using SPSS version 23.
Results: The research showed that the majority of the sample population prefers to watch a video. They present the explanations such as it presents an obvious message as well as eliminates all confusions. It remains time saving as well as attracting for the watchers. Majority of the responses agree that social media platforms enable a better communication and connection with the teams. Facebook and Instagram are the most used social media platforms.
Conclusion: From this current research we can conclude that social media marketing by using social media platforms (mostly Facebook and Instagram) can attract people toward more engagement with their sports team. One cause is that Facebook as well as Instagram are almost effortless to have access to and also very frequently utilized nowadays. Furthermore, social media platforms are easier to convey the ideas visibly eliminating the misunderstandings also the major cause is that it saves the time of people as well as it may efficiently convey the message than any other social media platforms. All of these showings can help sport managers to better understand the wants of the fans and there increase engagement through these platforms.

SOCIAL MEDIA MARKETING IN SPORTS AND USING SOCIAL MEDIA PLATFORMS FOR SPORTS FAN ENGAGEMENT

Ghulam Hussain,Tabssum Naz, Naeem Shahzad, Muhammad Javed Bajwa

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 5, Pages 2812-2822
DOI: 10.47750/cibg.2021.27.05.145

Background: Social media is one of the most frequently utilized platforms to share all news and information nowadays. Therefore, it remains an effectual method towards approaching the target people by using social media so it is becoming most popular for supporting fan engagement and marketing through social media. Illustration content like videos is an effectual method for conveying messages and engaging with fans. Therefore the research is aimed at examining and finding the effectiveness of the using social media platforms for fan engagement.
Methods: The standard questionnaire was adapted from past researches and a cross-sectional survey method was conducted. The sample size was 384 out of these sample size, there were 225 males and 161 females. Data about this research was collected and then analyzed by using SPSS version 23.
Results: The research showed that the majority of the sample population prefers to watch a video. They present the explanations such as it presents an obvious message as well as eliminates all confusions. It remains time saving as well as attracting for the watchers. Majority of the responses agree that social media platforms enable a better communication and connection with the teams. Facebook and Instagram are the most used social media platforms.
Conclusion: From this current research we can conclude that social media marketing by using social media platforms (mostly Facebook and Instagram) can attract people toward more engagement with their sports team. One cause is that Facebook as well as Instagram are almost effortless to have access to and also very frequently utilized nowadays. Furthermore, social media platforms are easier to convey the ideas visibly eliminating the misunderstandings also the major cause is that it saves the time of people as well as it may efficiently convey the message than any other social media platforms. All of these showings can help sport managers to better understand the wants of the fans and there increase engagement through these platforms.

THE EFFECTS OF SOCIAL MEDIA MARKETING ON SPORTS BY USING SPORTS VIDEOS ON FACEBOOK AND INSTAGRAM TO ATTRACT THE PEOPLES TO WATCH MORE SPORTS

Manzar Shabab Yousaf , Tabssum Naz , Dr. Ejaz Asghar , Mohammad Touqeer Naeem Shahzad , Arslan Liaquat Arslan Liaquat

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 5, Pages 2253-2262
DOI: 10.48047/IJARST/V11/I08/107

Background: Social media is most commonly used tool to share information these days. So, it is an effective way to approach the target population using social media hence it is becoming popular for promoting social media marketing. Visual content like videos is an effective way for delivering messages. So the researchers are aimed at finding the efficiency of the using visual content (videos) for social media marketing.
Methods: Standard questionnaire was designed, and a cross-sectional survey was conducted. 700 individuals were enrolled 456 males and 244 females. Data regarding study was obtained and then analyzed using SPSS.
Results: Current studies showed that most of the sample population prefer to watch a video. They provide the reasons such as it provides a clear message and removes confusions. It is time saving and fascinating for the viewers. Instagram and Facebook are more frequently used than any other medium.
Conclusion:From this study we may conclude that using videos for social media (Facebook and Instagram) marketing can attract people to watch more sports. One reason is that the Facebook and Instagram are easy to assess and very common in use these days. Moreover, video is easier to deliver the concepts clearly removing the confusions, and the main reason is that it saves the time of people and can effectively deliver the message than any other tool.

IMPACT OF SOCIAL NETWORK FACEBOOK MARKETING PREDICTORS ON CUSTOMER PURCHASE INTENTION

Syed Imran Azhar Bokhari,Dr. HajraIhsan, Fouzia Jamshaid

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 5, Pages 2238-2252
DOI: 10.47750/cibg.2021.27.05.106

Social networking sites especially Facebook is being increasingly used by marketers to conduct online promotion activities. Despite being the most important online marketing tool these days, many companies is begun thinking about how utilizing social network. Facebook could help in appealing customer’s attention and to construct a profitable relationship with prospective people. Thus the objective of current research is to examine social network Facebook marketing predictors which help marketers to predict customer’s purchase intention. The current study proposed a conceptual framework and it tested with the cross-sectional data gathered from 300 students who used social network Facebook with the help of a questionnaire. The present study empirically confirmed that social network Facebook marketing predictors are significantly related to customers purchase intention. In the same way, interactivity and information content has a substantial impact on performance expectancy. Moreover, performance expectancy has been shown to have a significant impact on customer purchase intention. The results revealed that performance expectancy while partly mediating the relationships between interactivity and customer purchase intention.  Findings of structural equation modeling supported the validity and reliability of current study model. The research results offer various implications on how marketers can effectively plan and implement their ads on social network Facebook.

Propaganda Against Islam On Social Media: A Systematic Literature Review

MUHAMMAD IMRAN; UME AMEN; AMNA NOOR; RABIA RAHIM

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 4, Pages 292-294
DOI: 10.47750/cibg.2021.27.04.031

The main objective of the study to review the published literature on propaganda against Islam on social media. However, a detail review of literature has been conducted, in this regard, this study has reviewed the journals publications, websites, social media platforms such as Facebook, twitter, Instagram, WhatsApp. Anyhow, there are very few studies to do the systematic literature review on title of propaganda against Islam on social media, this is main source of motivation for current study. After careful review of literature, this study concluded that western media has portrayed the negative image of Muslims. Anyhow, we also have found that most of studies have conducted in western countries rather Muslims countries media. Some of studies also suggested that Muslims should use social media to answer and defend their point of view and give the clear and positive picture of Islam to non-Muslims. This study also proposes that Muslims should respond to any anti-Muslims post positively with constructive justification. Moreover, this is responsibility of Muslims countries to give the clear image of Islam to other world rather overlock the social media posts. Anyhow, this is literature-based study, the future study should conduct empirically. Besides, the future studies should compare the non-Muslim countries social media with Muslims countries social media to overcome the distance between these two communities.

Marketing Through Video Blogs – An Emerging Trend

DR.V.JOSEPHINE LOURDES DE ROSE; MS. THANGALAKSHMI

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 3, Pages 2662-2669
DOI: 10.47750/cibg.2021.27.03.319

Century filled with adventures incorporates various inventions in everyday chores. Every booming second, social media swirls as sixth-finger. Posting videos and photos in social media platforms is almost a fashion and video blogs (Vlogs) are interesting part that captures wide range of audience. Proliferation of Video blogs enhances common social interest that creates awareness about various new arrivals in the market. Watching Vlogs and following particular vlogger enables audience to identify several promotions made by them. Vlogs have made marketers job quite easier. Researchers have found that 53 percent of the customers engage in a brand after watching a video in social media and most of them are women. Therefore the study aims to identify the women perception towards Vlogs and promotions made by vloggers. A research was conducted during the period June- August2019 with a sample of 150 female respondents to identify the Vlogs frequently surfed by them and also their perception towards the emergent trend of marketing through internet. Several statistical tests such as chi square, ANOVA and factor analysis were performed to answer the research questions.

The Role of Social Crowdsourcing in Mobile Tourism

DR.PANKAJ KUMAR TYAG; AJIT KUMAR SINGH; DR.VIKRAMJIT SINGH; PRIYANKA TYAGI

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 3, Pages 149-161
DOI: 10.47750/cibg.2021.27.03.021

Social networks and online communities are increasingly becoming a big player in the field of tourism marketing. Consumer behavior is increasingly more influenced by the information exchanged on these communities. Being a community of individuals linked together based on different criteria such as geographic positioning, centers of interest and needs that may be close or similar, social media users can exchange views, opinions, experiences, their recommendations or their disclaimers. This allows to consider the social networks or online communities as a source of information, procurement and learning
The purpose of this study is to investigate the behavior of tourists towards using a mobile application which is based on the sharing of feedback and opinions of other fellow travelers. We have used a predesigned questionnaire for conducting the survey. The questionnaire was designed to analyze a user’s behavior towards the use of mobile technology during a trip and the impact of their reviews on others.

A Study of Impacting Factors on Technology Adoption in the Public Sector of Pakistan

Muhammad Atique; Asif Ali Safeer; Atta Ullah; Huma Iftikhar

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 2, Pages 1281-1302
DOI: 10.47750/cibg.2021.27.02.142

Social media technology provides different services for the greater benefit of citizens. Like
many other developing nations, Pakistan has a low level of social media technology
adoption in the public sector. The purpose of this study is to investigate the obstacles and
hindrances of the adoption of social media from the public sector's point of view. In this
study, a changed variant of the unified theory of acceptance and use of technology
(UTAUT) demonstration is utilised to examine the factors impacting the take-up of social
media by the public sector in Pakistan. The outcomes demonstrate that the factors affecting
the adoption of social media in Pakistan are identified as: usability, value, social impact,
innovation issues, lack of proper training and human resource, information security, and
trust. Suggestions for online services providing e-organisations and information regarding
the government top management approach are likewise considered in this study.

Relationship between Social Media Marketing and Brand Loyalty with Moderating Effect of Culture: An Evidence from University Students

Dr. Ghulam Nabi; Dr. Nazir Haider Shah; Dr. Muhammad Naqeeb ul Khalil Shaheen; Naveeda Zeb; Mr. Abrar Hussain

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 2, Pages 1053-1064
DOI: 10.47750/cibg.2021.27.02.125

This research aimed to determine the relationship between social media marketing and brand loyalty. It also explores the moderating role of culture in the relationship between social media marketing and brand loyalty. 177 students from the universities of Pakistan and Azad Jammu and Kashmir were selected as a sample for conducting a cross-sectional survey. Self-managed questionnaires were used for data collection and correlation and regression analyses were used to analyze the data. The research results showed a positive impact of social media marketing on brand loyalty. Moreover, culture can alleviate the relationship between social media marketing and brand loyalty, which showed that culture had an impact on the use of social media and brand loyalty. The current study will be helpful for the marketers and decision-makers of the brands to make important decisions to increase Brand Loyalty by using Social Media Marketing but keeping in mind the cultural aspects.

The Role of Buzz Marketing in Increasing Attention Towards Green Products, ModeratingRole of 'Shockvertising'

DR. TAREQ N. HASHEM

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 2, Pages 1785-1798
DOI: 10.47750/cibg.2021.27.02.189

Current study aimed at examining the influence of using buzz marketing on drawing attention of customers towards green products through the moderating influence of shockvertising. Study employed elements of buzz marketing (buzzing, seeding, and motivation). Depending on quantitative approach, a questionnaire was uploaded online through Google forms and (456) responses were collected. Utilizing SPSSV26 program, results of study indicated that buzz marketing can have the ability to draw customers' attention towards green products through the moderating influence of shockvertising; results also indicated that buzz marketing through shockvertising can motivate individuals towards getting the product in order to experience what others have based on WoM through social media. Study recommended that buzz marketing is all about presenting what is unusual, but tackling the forbidden within the society as an approach to buzz marketing won't be a good choice for the organization.

Role of Social Media Influencer’s Credibility in Consumer’s Purchase Decisions

Suman Devi, S. N. Mahapatra .

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 2, Pages 6889-6896
DOI: 10.47750/cibg.2021.27.02.659

The use of social media influencers by the companies to promote their products is constantly on the rise since the last decades. Influencers on social media have replaced the celebrities from cinema or sports and now they are the flagbearer of influence. Social media influencers are someone who give character to the consumer’s judgments and shape their attitude regarding a brand or product through their posts in the form of photos, videos and other updates on social media platforms. The present study was conducted to identify the role of social media influencer’s (SMI) credibility in consumer purchase decisions. A structured questionnaire was used to collect the data of 123 respondents from Delhi/NCR. Multiple Regression analysis in SPSS was used to analyze the results. The findings revealed that the attributes of credibility i.e. information value and entertainment value of the branded content shared by SMIs have significant effects on followers.

Brand Snapshot: A new marketing tool

Akanksha Dutta; Dr. Anupam Sharma

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 2, Pages 3671-3681
DOI: 10.47750/cibg.2021.27.02.379

It has been proposed that make and legacy usually summarizes a role in snapshot where
the impression of brand and product arouses customers sentiments that take out the larger
participation and accord to the in between activity with the brand. The purpose of this study is to
understand how the snapshot experience could initiate the in between activities of the brands and
the intended audience, in such a way that it can be used as a commercial instrument for the
companies.
A netnographic research tool has been used for the present study as it is the perfect combination
of internet and ethnography which is designed to study the virtual communitie s. The involvement
of brand snapshot postings on Zivame were considered by observing the users snapshot to forecast
the brand utilization. A thoughtful sample of Zivame users was chosen, and from those, a total of
50 brand snapshots were observed.

Social Media Usage by Entrepreneurs – A review paper.

Kirtika Chhetia

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 2, Pages 5385-5395
DOI: 10.47750/cibg.2021.27.02.546

This paper aims to build a review of the literature on the field of Entrepreneurs in business. This literature review will provide an archive of past research points and methodologies related to the studies of the reach and engagement that affect the use of social media for entrepreneurs to explore, analyse and develop a clear understanding of the different research topics and methodologies implemented in published articles. The paper also tries to understand the researches done on Women Entrepreneurs and try to find a research gap combining the two phenomena

Factors Influencing the Behavioural Intention of Buyers Towards Bajaj Pulsar Bike: A Comparative Study in India And Ethiopia

DR.D. BARANIKUMAR; DR.R. SHOBANA; MR.MANDHO GENALE UDO

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 2, Pages 3983-3992
DOI: 10.47750/cibg.2021.27.02.408

An attitude is a learned proclivity to act consistently in a favourable or unfavourable manner toward a specific object. From time to time, consumer attitudes will change. Various models assist us in determining the consumer's attitude. In general, satisfaction refers to a person's feelings of delight or dissatisfaction as a result of contrasting a product's perceived results to his or her expectations. The customer is disappointed because the result falls short of expectations. Customers' needs change over time. For a period of time, the attractive and even unexpected attributes offered by competitors may become important attributes as consumers begin to expect them. A customer's sense of awareness and realization regarding a business or its contributions is referred to as consumer experience in marketing. The researcher has used the descriptive design for this current study. For the Primary data`s 110 sample size was taken randomly (Google form). For this study three factors are taken into consideration. Those are social, psychological, and personal factors. The hypothesis was framed and Statistical tools like numerical wrap up for societal science (SPSS) test were worn. By this study, a researcher was able to find out that the opinion of the middle income group about the prestige, stylish and comfortable and opinion about brand image, durability, dream vehicle, eco friendly, technically sound are significantly high. The study revealed that brand name and the power the bike are important reasons to choose the bike from both countries

Social Advertising & Consumer Awareness In Context To Swachh Bharat Abhiyan

Navneet Sharma; Dr. Trishu Sharma

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 1, Pages 2576-2583

The term media is not just restricted to news dissemination whereas it has a
broader spectrum with the help of various platform and audience are always presume to be
passive and strongly get effected and influence by the media message so there are chances
that the social advertising campaign work as a strong media message and influence the
behavior of the receptive audience. The idea of social marketing as an applied concept is
commonly used worldwide as an approach to attempt to guide people to follow socially
responsible practices and enhance public welfare As part of social marketing, social
advertising must be referred to as social awareness advertising, which focuses mainly on
social problems such as national integration, pollution, family advertising. The primary
purpose of this type of public service advertising is to educate the masses through hard
hitting educational messages Face-to-face interviews were conducted with 250 individuals
using a framework questionnaire to understand the efficacy of these social movements to
examine their effects on society as a whole.

To Develop A Sense Of Patriotism And Personal Responsibility Among Students In Higher Education Institutions

Uzakov Akrom Avazovich; Khurramov Mansur Musurmon o’g’li

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 1, Pages 1515-1521

The articles about with the advent of the self-media era, there are increasing ways for college students to acquire various kinds of information and knowledge. At the same time, the change in ideology wills also uproar. Some negative information on networks and media will affect young student, especially in the aspect of patriotic ideologies. Therefore, the requirement of patriotism education has been proposed, and a varied path of patriotic education has been conducted by the higher educational institutions within the self-media environment. The research will shed light on the problem that how to facilitate current college students actively take actions to self-educate and spread patriotism in the self-media environment.

The United States and the Green Movement in Iran: A Study on Public Diplomacy-based Direct and Indirect Engagement

Shibi Kiran M.

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 1, Pages 2931-2939

The foreign policy of George W. Bush towards Iran and its connection with the 2009 Green Movement in the country is not a broadly studied area in international relations. Different scholars have emphasized various aspects of his policy, hence there is no consensus on its exact nature. Though some of them have made references to the policy of regime change, various aspects related to it including the manner and details of implementation are not fully explored. Apart from that, public diplomacy played a crucial role in the Green Movement as part of the United States’ (U.S.) policy. In the context of public diplomacy, direct and indirect engagement was used to influence public opinion in Iran. This paper explores the policy of regime change taken by the US towards Iran which resulted in the green movement, and the role that direct and indirect engagement played to facilitate it as part of public diplomacy.

Role Of News Portals In Political Communication Through Instagram : A Study

Vishwadeep Nirman

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 1, Pages 2554-2559

A news portal is an access point to news through internet service. This is
generally thought of as a Internet connection to a news source but the definition of a
“Portal” would include a newspaper, magazine or any other access to news which is also a
part of media convergence today. Many news portals in India have evolved in the last
decade and because of internet service these portals have active users. In the study the
content has been analysed which is disseminated through given news portals.The response
of the users and its impact has been analysed through content analysis. As political parties
mostly utilize the online platforms to flow the persuasive message to the mass. In many
scenario like political campaigning and image building news worthy information is
disseminated through such portals.News portals such as The Wire, The Print and The
News Laundry has a wide range and active users in India. Mostly youngsters are using
these portals through instagram nowadays. [1]Their daily interviews, news analysis has
been seen as the effective content to which users respond and give feedback in real time
itself.The study has been conducted around these three news portals and the content has
been analysed to study the appeals, likes, comments in political communication.

Effectiveness Of Advertisement: Traditional Vs. New Media

Chandan Saxena

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 1, Pages 2447-2455

In the era of digitalization everything is just a click away. The revolutionary
concept of globalization has made every information easily accessible. It is a platform that
provides a vast knowledge of every product in few seconds. The trend of digital marketing
and social media marketing has replaced the traditional marketing methods as well as
advertisements methods. The traditional methods of advertising, which are most credible
and authentic are turning old fashion in front of social media advertising. Since, social
media advertising are more convenient, easy to access and affordable, the shift has
endangered the survival of traditional methods. The methodology used is to study the
impact of social media advertising on traditional methods of advertising and how people
are moving towards modern advertising tools. This is a descriptive analysis to understand
the connectivity between the media and the users. The results demonstrate that sharing of
advertisements on Social Media increases its exposure as well as its attractiveness but it is
still not as trustworthy as the traditional media platforms. To accomplish this research the
researcher will use survey method in which the sample of 100 participants from media
department of Chandigarh University will be taken into consideration.

An Empirical analysis of use of TikTok by Management students in Pune city

Mr. Abhijit Vhatkar; Dr. Nitin Mali

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 1, Pages 4095-4105

Social Media use is continuously increasing. Various social media platforms such as Facebook, Instagram, YouTube etc. are dominating the market. New applications are also trying to move ahead in the competition. TikTok which is formally known as Music.ly has acquired user attention in last few years. TikTok is very famous among youngsters. It is used by students in large number. This research focus on use of TikTok by management students in Pune city.

Effects of Customer Loyalty Determinants in Social Media Context on Social Customer Loyalty

Sultan Alaswad Alenazi; Tawfeeq M. Alanazi

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 1, Pages 1760-1773

The aim of this study is to identify determinants of customer loyalty based on literature review and to examine the effects of these determinants on social customer loyalty. Using a questionnaire developed based on previous studies, 352 complete and valid responses collected form 500 users of social media of banks in Saudi Arabia. Four hypotheses were suggested, including four independent variables (brand equity, customer satisfaction, customer trust, customer engagement and co-production) conceptualized in terms of social media and one dependent variable (social customer loyalty). In agreement with many previous studies, all hypotheses were supported except the hypothesis that co-production via social media (social co-production) significantly affects customer loyalty experienced through social media (social customer satisfaction). In accordance with these results, banks are required to consider social media applications not only for the purpose of brand promotion and awareness, but also to constitute customer loyalty by paying more attention to determinants of customer loyalty such as those identified in this study.

A Study on Role of Narcissistic Personality Traits Towards Exposure to Security Risk in Social Media Networking Sites in India

LEELESH SUNDARAM.B; SORNALAKSHIMI R. R; R. GAYATHRI; V.VISHNU PRIYA

Journal of Contemporary Issues in Business and Government, 2020, Volume 26, Issue 2, Pages 1919-1930
DOI: 10.47750/cibg.2020.26.02.239

India has been popular on global outreach due to its encouragement in the Information innovation industry and as a result of the huge number of Indian I.T. experts working abroad. In this juncture various offences related to cyber network and social networking sites in respect of security have also increased at a great deal. The rate of cyber security offences focusing on social networking sites is directly proportional to rate of social networking site users. It could be understood that exposure to security risk in social media and networking sites is increasing day by day at an alarming rate. In Spite of the recent amendment in criminal law and Information technology offences and chances of victimhood could not be reduced. an ambiguity prevails in respect to the chances of exposure to risk in the cases of interchangeable characters. This ambiguity tends to be gleamed in the ambit of psychiatric jurisprudence in reference to Narcissistic personality traits, as it is a well founded principle that every perpetrator of cyber crime through social media networking sites suffer due to narcissistic personality disorder. Thus this research is carried out with an aim of identifying Narcissistic Personality Traits towards Exposure to security Risk in Social media Networking sites in India. By virtue of an empirical study with a sample size of 253  determined by convenient sampling through an  open sample frame statistically studied with help of graphs, pie charts, Pearson correlation, Mann Whitney U test, independent t test and Kendall's tau_b test, the study was able to find out that individuals with narcissistic personality traits are not exposed to security risk arising out of computer oriented and related crimes compared to individuals with low levels of narcissistic personality traits. The female population is more prone to the security risk compared to the male population due to the difference in the level of narcissistic personality traits among the 2 genders.

Role of Social Media on Covid-19 Pandemic

GAJAPRIYA M; LAKSHMINARAYANAN ARIVARASU; GEETHA R V

Journal of Contemporary Issues in Business and Government, 2020, Volume 26, Issue 2, Pages 1595-1605
DOI: 10.47750/cibg.2020.26.02.205

The 2019 novel coronavirus (2019-nCoV) is rapidly spreading and it originates from  Wuhan City of Hubei Province of China which causes infectious disease Coronavirus disease (COVID-19). Most people infected with the COVID-19 will experience mild-to-moderate fever ,cough,sneezing and respiratory illness with no specific treatment available. With the internet, social media have become the most acclaimed tool for freedom of speech, democracy, truth and source of infotainment. In a pandemic situation like the Covid-19 outbreak ,social media has become the most searched venue for information gathering . There are thousands of people spreading information,sensationalism, rumours ,misinformation making it crucial for Governments and experts to fight the  pandemic as well as infodemic.The way people use the internet and social media is changing slowly. The speed at which information spreads on social media is unimaginable nowadays. The aim of the study is to evaluate role of social media on  covid 19 pandemic to understand whether social media is diffusing real information or fake information to the public about covid 19 pandemic.A questionnaire has been prepared regarding the role of social media on covid 19 pandemic and distributed to 100 General public. The resulting data have been analysed using statistical software.More than 70% of the participants(general public ) having negative opinions on the role of social media on covid 19 pandemic .Based on the findings of the present cross sectional study, It can be  concluded that most of the General public of them having a negative opinion on the social media role on covid 19 pandemic and they are aware about the impacts of fake news spreading in social media about covid 19 pandemic .The aim of the study is to evaluate the role of social media on  covid 19 pandemic to understand whether social media is diffusing real information or fake information to the public about covid 19 pandemic.