Print ISSN: 2204-1990

Online ISSN: 1323-6903

Keywords : Sustainability


Ethically Minded Consumer Behavior, Brands’ Commitment to Sustainable Development and Brand Equity in the Apparel Market of Pakistan

Dr. Rizwan Ali Syed Raza Ullah Shah Sadaf Shahzadi Asif Ali Salman Mirza

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1726-1739
DOI: 10.47750/cibg.2022.28.04.137

Purpose-The current research paper elaborated effect of ethically-minded consumer behavior on the brand pledge to sustainable development and consumer perception and how it further impact “brand equity-loyalty-word of mouth statement.
Designing/Methodology/Approach - To evaluate proposed hypotheses, a quantitative study method with a close-ended questionnaire was structured to collect the responses with the convincing non-probability sampling method. About six hundred questionnaires were distributed among the various people and 217 valid responses were received back. To measure the participants’ response, 5- Point Liker Scale was employed. Smart PLS was used to analyses the collected data
Findings - The findings of the study recommend and allow an increasing series of suggestions for the brand holders to adopt sustainable development practices and it will raise the attention of the ethically minded consumers.
 
Research Limitations/Implications - The research was conducted in the cities of Punjab Pakistan. Where the level of education and earnings are high. This study should also be conducted in other cities of Pakistan. The researchers have conducted this study for the apparel industry it should also be conducted on the other industries. At the final note for the further study in line with this study mediated relationship between variables used in this proposed model should be done. The new variable can also be introduced like brand image, satisfaction, perceived quality. This study has several implications for managers and academia. As a result of exposure and information, consumer behavior has changed in Pakistan and requires that organizations and brands must take necessary steps for owing sustainable development goals. This pledge to sustainable development is completely supposed by the consumer to boost brand equity, Loyalty, and constructive word of mouth.
Originality/Value -  To the best of Author’s Knowledge no study has been conducted to measure the impact of consumer behavior on Brands commitment to sustainable development in the Apparel Market of Pakistan
 

GREENING HOSPITALITY HUMAN RESOURCE: A SYSTEMATIC LITERATURE REVIEW

Parul Choudhary, Amit Datta

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 482-503
DOI: 10.47750/cibg.2022.28.04.035

Green human resource management (Green HRM) is a well-accepted norm in institutions that promote and practice activities for the conservation of the environment to support ecological balance. This study is the first attempt to explore the Green HRM ecosystem in the hospitality industry. Systematic literature review of publications in Scopus-listed journals has been the base methodology used to tie conceptual strings between the constructs by evaluating literature with respect to the hospitality industry. The paper adds a detailed conceptual framework to existing Green HRM literature and lays a foundation for future research agendas in Greening human resource management in the hospitality industry .

GREENING HOSPITALITY HUMAN RESOURCE: A SYSTEMATIC LITERATURE REVIEW.

Parul Choudhary, Amit Datta

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 862-878
DOI: 10.47750/cibg.2022.28.04.063

Green human resource management (Green HRM) is a well-accepted norm in institutions that promote and practice activities for the conservation of the environment to support ecological balance. This study is the first attempt to explore the Green HRM ecosystem in the hospitality industry. Systematic literature review of publications in Scopus-listed journals has been the base methodology used to tie conceptual strings between the constructs by evaluating literature with respect to the hospitality industry. The paper adds a detailed conceptual framework to existing Green HRM literature and lays a foundation for future research agendas in Greening human resource management in the hospitality industry .
 

A CRITICAL RELATIONSHIP BETWEEN WOMEN EMPOWERMENT AND GENDER DISCRIMINATION: A STRATEGIC PERSPECTIVE TO UNDERSTAND THE SUSTAINABILITY OF WOMEN'S LIVES

Dr. Prarthita Biswas, Plabani Roy, Adrija Chattopadhyay

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1542-1546
DOI: 10.47750/cibg.2022.28.04.120

Empowerment is a process that is both individual as well as group oriented, since it is through involvement in groups that people most often believe to develop their awareness and the ability to organize and take action to bring about change, often leading to improved decision making capacity at home and at the community level, and greater participation in politics. In the process, empowerment will help women make better use of their talents to lead better lives. They do not aim at being superior to men. They respond as equal and cooperate in order to work towards the common goal. It is therefore a process aimed at changing the nature and direction of systematic forces, which marginalize women and other disadvantaged sections in a given context. The process of women’s empowerment should be critically linked to the issue of sustainability of their own livelihoods. If and only if a woman’s livelihood is ensured in a sustainable manner, would she be a willing stakeholder towards her empowerment. Women’s empowerment needs to be both realized as well as assessed are social, political and economic. Women’s empowerment and women’s education faces a number of social, cultural, economic and psychological barriers which has been highlighted through this paper.

FAST FASHION AND ITS IMPACT ON THE ENVIRONMENT: AN OVERVIEW

Pratibha Mishra, (Dr) Madhura Yadav

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1712-1725
DOI: 10.47750/cibg.2022.28.04.136

The fashion industry has undergone significant transformation, specifically in the last two decades. Fashion industry changes have forced manufacturers to seek low cost and multiple options in design, as well as quick to market, which are crucial strategies for maintaining a beneficial position in an increasingly globally competitive market. The purpose of this article to review the literature on changes that have taken place in the fashion apparel industry since the 1990s, with particular emphasis placed on the development of the concept of "throwaway" or "fast fashion." It provides an overview of fast fashion v/s sustainable fashion from both a supplier and a consumer's point of view, and it attracts attention to a number of potential research questions.

Ethical and Sustainable Quantum Computing: Conceptual Model and Implications

Kumar Saurabh, Yashika,Varsha Rustagi

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 1, Pages 225-239
DOI: 10.47750/cibg.2022.28.01.015

Today, computing power is advancing with significant transformation in quantum
technologies and provides state-of-the-art functionalities for next-generation digital solutions.
At the same time, computing capabilities are influencing the various spheres of humanity
while touching the operating models and end-user experiences. The advent of quantum
computing raised many questions about the system design, development, implementation,
and associated risks for human beings and species. The questions raised the call for a
conceptual model to study ethics and quantum computing as a whole. The primary objective
of the research is to develop a conceptual ethical and sustainable quantum computing model
to investigate the ethics standards, trust levels, social aspects, access rights, privacy, moral
and good-duties issues based on the current situations. The paper adopts the literature survey
approach based on existing business ethics models to evaluate the model's human,
organisation (society) and opportunity factors. The research has investigated the ethical
constitutes of quantum computing led digital transformation. The research findings provide
the substantial foundations for the research and managerial applicability to integrate the
social, human, technology-based inclusive, ethical issues.

A CRITICAL ANALYSIS OF SUSTAINABLE SUPPLY CHAIN MANAGEMENT IN HIGHER EDUCATION DURING AND POST COVID-19

Dr. Shatha Ayub Alabduljabbar, Dr. Astha Bhanot

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 5, Pages 2224-2237
DOI: 10.47750/cibg.2021.27.05.105

This research paper analyzes Sustainable Supply Chain Management during and Post Covid-19. A novel Covid-19 has developed a great danger to the health of the people in the entire World and also severely affected 210 countries and its areas.  A profound problem disturbed social activities, global trade, industries and educational institutions by confinements and social distance.  An outbreak of Covid-19 has intensified human sorrows by economic loss.  The impacts are considerable on society, economy, health, environment and education.  Especially education was affected more compared to others.  Each and every country was trying to protect the disease transmission.  And government introduced many remedies like isolating, testing, treating patients, banning public groupings and lockdown for some months.  This paper focuses on higher education sustainability during and Post Covid-19.  It also presents the important objective to examine the effect of Covid-19 pandemic on the educational sector. The paper highlights the experience of Yanbu University Colleges in Saudi Arabia. It purposes to give exploration idea for examining sustainability supply chain management  in a higher education especially during and Post Covid-19 situation.
 
 

Management of Corporate Social Responsibility between Profit and Social Responsibility

MS.SHRUTI SINHA

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 3, Pages 940-948
DOI: 10.47750/cibg.2021.27.03.127

Corporate Social Responsibility (CSR) focuses on many categories of stakeholders and results, including non-organization stakeholders and results that go beyond financial outcomes. Thus, CSR extends the notion of work to go beyond the viewpoint of a mission, job, intra-individual, intra-organizational, and benefit and offers an ideal medium for individuals to try and find meaning through work. We follow a person-centered conceptualization of CSR by concentrating on the making of senses as an underlying and unifying process by which individuals are constructive and conscious agents who search and find meaning by work. Our conceptualization enables us to understand variation in CSR effects due to variation in employee sensitivity and meaningfulness of CSR experience by employees; highlight synergies through disconnected hypotheses and research streams that arise in various disciplines and at the intra-individual, intra-organizational and extra-organizational levels of analysis; and suggest new research. Through using sensory formation as a unifying underlying mechanism, the suggested conceptualization illustrates how individuals find meaningfulness through work and, ultimately, when and why workers perceive CSR in a specific way, which results in more or less positive results for themselves, their organizations and existing stakeholders. Our proposed model may also be used in other research areas that would benefit from (a) putting people in the center stage and their quest for meaningfulness, and (b) concentrating on the role that same-level and cross-level interactions play in the cycle between intra-individual, interpersonal-organizational, and extra-organizational sensing factors.

Better Bank Management for Sustainability - Empirical Risk Evidence from Vietnam

PHAM VAN TUAN, PHD; DINH TRAN NGOC HUY, MBA; VU THI KIM ANH,PHD; LE MANH HUNG,PHD

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 2, Pages 66-71
DOI: 10.47750/cibg.2021.27.02.009

Vietnam has reached a low inflation rate of 06% in year 2015, so it is good to see what happen in bank management during the post- low (L) inflation time 2015-2020, in order to propose plans to maintain banking business management sustainability.
Within volatility of multi macro factors, this paper will estimate bank risks with Beta CAPM measurement in the nation in the above selected period.
Next step, we aims to measure and evaluate how much macro factors effects in the market risk of 7 big listed banks with semiannual data. We use synthesis statistics methods, and dialectical materialism method, combined with econometric model with 9 macro variables, and figure out that lending rate and risk free rate have inverse effects on market risk. It implies that increase in lending rate will cause market risk declines whereas increase in Rf will cause beta increases. 
Then, we will suggest recommendations for improving bank management capabilities for sustainable bank management and governance. We recognize that modern advanced bank management solutions are needed for incoming periods.
JEL classification numbers: M21, G12, G30, E58, E62

Commitment of Higher Education Institutions to Sustainability Agenda: Evidences from GCC Countries

ILYA BYSTROV; SHRIKANT KRUPASINDHU PANIGRAHI

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 2, Pages 4182-4189
DOI: 10.47750/cibg.2021.27.02.438

Many higher education institutions have committed to the sustainability issues, however still these commitments unable to result with desired changes. It is crucial to recognize the changes in the education system that enable the institutions to understand the concept of sustainability. From the content analysis for each GCC country (United Arab Emirates, Kingdom of Saudi Arabia, Qatar, Sultanate of Oman, Kuwait and Kingdom of Bahrain), with selected 10 higher education institutions the authors found that only 5% of the universities opted to use sustainability in their mission statements. The extended analysis of the vision statements, institutional goals and values widened commitment to sustainable development to 11.5%. Analysis also showed that mostly UN Sustainable Development Goals 1, 8 and 9 are addressed. Higher education institutions of GCC are slowly incorporating sustainable development values into their strategic statements. Universities may take decade for the implication of sustainability development. The depiction of sustainability scenarios through various policy implementations and incentive measures would provide university scholars, leaders and government policy to strategize future developments.