Print ISSN: 2204-1990

Online ISSN: 1323-6903

Keywords : Millennials

Role of B-Schools in enhancing learnability and employability

Prof. Ved Srinivas, Dr. Ridhi Rani, Dr. A. Jagan Mohan Reddy

Journal of Contemporary Issues in Business and Government, 2022, Volume 28, Issue 4, Pages 1759-1773

India is set to become the world’s youngest country with 64% of its population in the working age of 20-59 by 2020(19). This demographic dividend offers India an unprecedented edge & could add a significant 2% to the GDP growth rate. The country needs a productive workforce that can make a significant contribution to India’s economic development. With employability posing a major challenge and the kind of disruption that’s taking place across the world, lifelong learning seems to be the only way to stay employable in the future. Learnability is something, which everyone needs to emulate and practice i.e. youngsters need to increase their learnings; educators need to update themselves on a continuous basis and employers need to measure and facilitate learning by their employees. With the recent Covid-19 Global Pandemic, it is set to disrupt the conventional classroom teaching and open up new vistas for Learnability.
Skills development and employment generation are critical factors from a sustainability viewpoint. Hence, B-schools in particular & other stake holders in general need to pay attention to this aspect on priority, lest the promising advantage of demographic dividend might wither away. The purpose of the paper is to look at the concept of Learnability, its importance and its impact on employability. Secondly what's that B- schools need to do to improve Learnability. In the process, the authors also look some of the B- schools & their various initiatives taken in this regard. This is purely an exploratory study based on secondary data, review of literature and expected to emphasize on the importance of Learnability.

Impact of Social Work Characteristics on Turnover Intention of Millennials


Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 2, Pages 4121-4127
DOI: 10.47750/cibg.2021.27.02.429

Organizations are still grappling to understand the nuances of working of millennials so that HRM practices can be upgraded to handle their attraction and retention more effectively. There is an increased interest among practitioners and scholars to understand the impact of social work characteristics on various employee lifecycle touch points in order to make organizations more appealing to young employees. This study aims to empirically test the impact of social work characteristic on turnover intentions of millennials. The study was conducted in a manufacturing company which has various production facilities and sales branches across India with a sample size of 268 respondents. The study uses four social work characteristics – (i) Social support, (ii) Interdependence, (iii) Interaction outside the organization (iv) Feedback from others as antecedent constructs on turnover intention of millennials which is the out-come construct.  The findings of the study are consistent with the results of previous researches with significant managerial implications

Generational Cohorts: An Empirical Investigation into the Indian Millennial’s Shopping Characteristics.

Dr. Smitha Siji

Journal of Contemporary Issues in Business and Government, 2021, Volume 27, Issue 1, Pages 4084-4094

India, one among the rapidly growing economies of the world, has a growing luxury market and it houses the largest youth population called the ‘millennial’. Looking at all these factors plus the tendency of the millennial to be driven by status, this study was conducted with a purpose to examine the millennial consumer’s relationship between “Status Consumption and Consumer Styles Inventory.”
A descriptive research was designed for the study. 240 millennial consumers were selected through convenience sampling technique. The research instrument was a questionnaire consisting of 24 statements measuring Consumer Styles Inventory using Sproles and Kendall (1986) scale and Status Consumption by Eastman et al. (1999) scale.
All the facets in the Consumer Style Inventory had a significant influence on Status Consumption. Brand Consciousness and Novelty consciousness has the biggest influence on Status consumption. But an inverse relationship existed between status consumption and recreational shopping.
Practical Implications
This study found that the millennial either prefers to stick to good brands or they continually seek something new. Thus this is a significant insight to manufacturers and retailers about the millennial. It will help them in designing their marketing strategies for the millennial as they happen to be a significant entity in today’s market.
There are not much studies on the shopping styles of the Indian Millennial and hence the findings of this study is very much valuable to the marketers operating in the Indian luxury market.