Thenral E, Suganthi D. Role of Perceived Value and Brand Trust in Influencing the Customers’ Purchase Intention towards Mass Customized Products: A Serial Mediation Model. CIBG [Internet]. 2020 Aug. 30 [cited 2025 Oct. 25];26(2):2283-9. Available from: https://cibgp.com/index.php/1323-6903/article/view/503