Ms Tejaswini S, Ms Brinda M. A STUDY ON SOCIAL MEDIA MARKETING: A STRATEGIC TOOL TO ANALYZE CONSUMER BUYING BEHAVIOUR DURING THE PANDEMIC. CIBG [Internet]. 2022 Dec. 31 [cited 2025 Oct. 24];28(4):65-72. Available from: https://cibgp.com/index.php/1323-6903/article/view/2438