DAR, Imran Bashir; KHAN, Prof Dr. Muhammad Bashir; SHAFIQ, Dr. Muhammad; ALI, Manzoor. Marketing Analytics Capability and ERP Systems Implementation: Theoretical Framework and Case Study. The journal of contemporary issues in business and government, [S. l.], v. 27, n. 1, p. 4137–4150, 2021. Disponível em: https://cibgp.com/index.php/1323-6903/article/view/851. Acesso em: 10 oct. 2025.