ZAHID, Misbah; KHAN, Dr. Zargham Ullah; BUTT, Jaffar Mehmood; SIDDIQ, Ms. Ujala; WASIM, Faryal. A Study to Investigate the Consumer’s Assessment of Brand Extension in the Emerging Market Pakistan. The journal of contemporary issues in business and government, [S. l.], v. 26, n. 2, p. 2269–2282, 2020. Disponível em: https://cibgp.com/index.php/1323-6903/article/view/502. Acesso em: 24 oct. 2025.