RANI, Dr.K.Jawahar; LEKSHMI, Dr. R.S; JENIFER, A. Priya; V.SANTHYA. Critical Analysis of Blue Ocean Principles to Maximize the Business Opportunity and Minimize the Risk for the Success of Uber E- Taxi. The journal of contemporary issues in business and government, [S. l.], v. 27, n. 2, p. 6758–6780, 2021. Disponível em: https://cibgp.com/index.php/1323-6903/article/view/1542. Acesso em: 11 oct. 2025.