Ali DR, Shah SRU, Shahzadi S, Ali A, Mirza S. Ethically Minded Consumer Behavior, Brands’ Commitment to Sustainable Development and Brand Equity in the Apparel Market of Pakistan. CIBG [Internet]. 2022Dec.31 [cited 2024Dec.22];28(4):1726-39. Available from: https://cibgp.com/au/index.php/1323-6903/article/view/2705