Vinotha Rajan MA, G L. THE INFLUENCE OF BRAND EQUITY ON CONSUMER PURCHASE BEHAVIOUR WITH SPECIAL REFERENCE TO MERINO LAMINATES, CHENNAI. CIBG [Internet]. 2022Dec.31 [cited 2024Jun.30];28(4):1020-31. Available from: https://cibgp.com/au/index.php/1323-6903/article/view/2627