Devi MSS, Vemula DR, Poojitha DS. A STUDY ON IMPACT OF ADVERTISING ON CONSUMERS BUYING BEHAVIOR WITH REFERENCE TO SELECTED FMCG. CIBG [Internet]. 2022Dec.31 [cited 2024Jun.30];28(4):926-34. Available from: https://cibgp.com/au/index.php/1323-6903/article/view/2619