DR. GIGI G S, and MS. JAHNAVI. C. “Innovative Stealth Marketing Strategies and Its Ethical Issues”. The journal of contemporary issues in business and government 26, no. 2 (August 30, 2020): 508–214. Accessed July 17, 2024. https://cibgp.com/au/index.php/1323-6903/article/view/293.